The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..
The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.
In this..
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Management, Increase Sales, Cost Per Lead, Sales Leads, Marketing ROI
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues..
I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today.
It’s an honor for me to have as my..
Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group
Posted by Dan McDade on May 3, 2012 8:11:00 AM
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, Marketing Strategy, B2B Sales, Lead Management, Increase Sales, Cost Per Lead, Sales Leads, Marketing ROI