I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking...
I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking...
Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers.
You may be wondering what these pieces of information are all about. You may be asking yourself why I’ve listed off facts about..
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, B2B Sales, PowerViews, Social Media
Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. But for a strategy to be consistently successful, a company’s sales and marketing teams..
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Inbound Marketing, Lead Management, PowerViews
We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in..
Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media—you have to nurture the relationship. It doesn’t develop..
Posted by James Obermayer on Jan 21, 2014 8:11:00 AM
Tags: Marketing & Sales Alignment, Marketing Strategy, Guest Blogs