Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by Martine Hunter on Jun 11, 2013 12:37:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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How B2B Marketing and Sales Alignment is Like a Relay Race

At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales..

Lead Generation Specialist
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Good Reads for B2B Marketing - Respect Your Competition

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist
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Marketing Communications Managers Must Know the Sales Quotas!

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

How can marketing communications managers know..

Lead Generation Specialist

Posted by Andy Gray on May 8, 2013 7:06:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, Guest Blogs

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Should Marketing Be Held to the Same Quota Standards as Sales?

Andy Gray is a senior marketing professional with proven expertise in directing, centralizing, and strengthening how customers are acquired and retained as well as how companies are positioned through marketing..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..