Lead Generation Specialist

Posted by James Obermayer on Jan 27, 2015 9:00:00 AM

Tags: Lead Generation, Marketing & Sales Alignment

0 Comments

Time to Stop Making Sales & Marketing Excuses in 2015

“If only I had a qualified lead!”

“I get too many leads!”

“I don’t get enough leads!”

“Salespeople never close out the leads!”

“No one likes the CRM system, so no one uses it!”

From my perspective, having interviewed..

Lead Generation Specialist

Posted by James Obermayer on Nov 17, 2014 9:27:00 AM

Tags: Marketing & Sales Alignment, Sales Leads

5 Comments

8 Ways to Motivate Salespeople to Follow Up Inquiries

Corporate growth, good and bad, can be traced to sales lead follow-upi

Marketers keep thinking it is common sense for sales representatives to follow up all inquiries given to them. After all, what is the alternative?..

Lead Generation Specialist

Posted by Dan McDade on Aug 21, 2014 8:30:00 AM

Tags: Marketing & Sales Alignment, Sales Process

0 Comments

It’s All About the People: A Review of "Never Be Closing"

I enjoy reading and reviewing books. Recently, someone recommended a book co-written by Tim Hurson and Tim Dunne called, Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself...

Lead Generation Specialist

Posted by Chris Tratar on Jul 15, 2014 9:30:00 AM

Tags: Marketing & Sales Alignment, Sales Process

1 Comment

5 Keys to Becoming a Sales First Company

By Chris Tratar, vice president of product marketing, SAVO

I know what you are thinking. We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the..

Lead Generation Specialist

Posted by James Obermayer on Jun 24, 2014 9:00:00 AM

Tags: Marketing & Sales Alignment, B2B Sales

1 Comment

Half of all sales inquiries are good. The challenge is finding which half.

In the distant past (30 years ago)

We figured out through research that 45%f of all inquiries turn into a sale for someone.

In the not too distant past (15 years ago)We realized that salespeople cannot or will not..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..