Lead Generation Specialist

Posted by Christopher Hosford on Feb 4, 2014 8:39:00 AM

Tags: Inbound Marketing, Big Data


REVENUE: The Golden Opportunity with Big Data and Content Marketing

By Christopher Hosford, editor-in-chief, HosfordGroup.

Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy..

Lead Generation Specialist

Posted by Dan McDade on Jan 14, 2014 9:24:00 AM

Tags: B2B Marketing, Inbound Marketing, PowerMinute


How to Diagnose if Inbounditis is Killing Your Sales Pipeline

A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole..

Lead Generation Specialist
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Best of PowerViews: Are You Tenacious About Sales Follow Up?

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot..

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in..

Lead Generation Specialist

Posted by Dan McDade on Oct 1, 2013 9:08:00 AM

Tags: Marketing & Sales Alignment, Inbound Marketing, PowerViews


PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social mediayou have to nurture the relationship. It doesn’t develop..

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..