By Christopher Hosford, editor-in-chief, HosfordGroup.
Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation,..
By Christopher Hosford, editor-in-chief, HosfordGroup.
Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation,..
A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole..
I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot..
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Inbound Marketing, Lead Management, PowerViews
We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in..
Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media—you have to nurture the relationship. It doesn’t develop..
Posted by Christopher Hosford on Feb 4, 2014 8:39:00 AM
Tags: Inbound Marketing, Big Data