Lead Generation Specialist
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Successful Lead Generation - One Size Does Not Fit All

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine..

Lead Generation Specialist

Posted by Guest Blogger on Jul 11, 2013 7:03:00 AM

Tags: B2B Marketing, Marketing Strategy, Inbound Marketing, Social Media

1 Comment

Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by Dan McDade on Jul 10, 2013 11:31:00 AM

Tags: Inbound Marketing, PowerViews, Social Media

0 Comments

Power Opinions - Experts Select Top Three Social Media Tools

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was:

What are the top three social media tools..

Lead Generation Specialist

Posted by Carrie Surprenant on Jun 6, 2013 11:36:00 AM

Tags: Lead Generation, B2B Marketing, Inbound Marketing

1 Comment

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist
1 Comment

Good Reads for B2B Marketing - Respect Your Competition

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..