Today's guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain's "BtoB" magazine, and..
In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline, which was published by DemandGen Report. In the article I assert:
"A healthy, driven inbound marketing department is great,..
You know when you get excited about new inbound leads. Then when you call them, all you hear is "not interested", "just researching", "not involved", "not a decision maker" etc. And you soon realize you are completely..
Inbound marketing is all the rage.
Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board.
But..
Posted by Christopher Hosford on May 27, 2014 9:00:00 AM
Tags: B2B Marketing, Inbound Marketing