Lead Generation Specialist

Posted by Christopher Hosford on May 27, 2014 9:00:00 AM

Tags: B2B Marketing, Inbound Marketing

0 Comments

Content Marketing is Doomed! (Or, why Las Vegas cookery isn’t all that good anyway)

Today's guest post is by Christopher Hosford, editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. He is former East Coast Bureau Chief of Crain's "BtoB" magazine, and..
Lead Generation Specialist

Posted by Dan McDade on Apr 17, 2014 8:12:00 AM

Tags: Marketing Strategy, Inbound Marketing

4 Comments

5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline, which was published by DemandGen Report. In the article I assert:

"A healthy, driven inbound marketing department is great,..

Lead Generation Specialist

Posted by Ian Adams on Mar 20, 2014 8:21:00 AM

Tags: Inbound Marketing

2 Comments

The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

You know when you get excited about new inbound leads. Then when you call them, all you hear is "not interested", "just researching", "not involved", "not a decision maker" etc. And you soon realize you are..

Lead Generation Specialist

Posted by Mike Kamo on Mar 4, 2014 8:27:00 AM

Tags: Inbound Marketing

1 Comment

3 Ways Inbound Marketing Is Hurting Your Business (#3 Is the Most Surprising)

Inbound marketing is all the rage.

Marketers are falling all over themselves to jump on the bandwagon, convinced that inbound is the path to more leads, less cost, and better business results across the board.

But..

Lead Generation Specialist

Posted by Ruth P. Stevens on Feb 27, 2014 8:09:00 AM

Tags: Marketing Strategy, Inbound Marketing, Guest Blogs

4 Comments

Marketing Automation is Not Marketing Strategy

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..