Lead Generation Specialist

Posted by Dan McDade on Jan 13, 2015 9:37:04 AM

Tags: Marketing Strategy, Inbound Marketing

1 Comment

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Ardath Albee’s new book Digital Relevance: Developing Marketing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past..

Lead Generation Specialist

Posted by Stacy Williams on Nov 11, 2014 10:53:30 AM

Tags: Lead Generation, Inbound Marketing

3 Comments

Should You Gate Your Content? Answer These Questions To Find Out.

Lead generation today relies heavily on creating quality content aimed at addressing prospects’ pain points and questions as they go through their buyer’s journey. Fantastic!

Now that you, Ms. Marketer, have created..

Lead Generation Specialist

Posted by Dan McDade on Aug 26, 2014 9:00:00 AM

Tags: Lead Qualification, Inbound Marketing, Lead Management

3 Comments

Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the..

Lead Generation Specialist

Posted by Dan McDade on Aug 19, 2014 9:17:00 AM

Tags: Lead Qualification, Inbound Marketing, Lead Management

0 Comments

Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Over the course of this three part series, you’ll hear from 15 leading voices in the..

Lead Generation Specialist

Posted by Jamie Turner on Aug 5, 2014 9:00:00 AM

Tags: B2B Marketing, Inbound Marketing

0 Comments

B2B Mobile Marketing: 15 Ideas You Can Use Today...

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..