Lead Generation Specialist

Posted by James Obermayer on May 15, 2012 6:03:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales, Lead Management, Guest Blogs

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How many inquires does it take to make quota?

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Formula to Predict Inquiries Needed to Make Quota

PowerViews with Christopher Hosford: CRM/Marketing Automation/Social Convergence

Today's PowerViews guest is Christopher Hosford. Christopher is an award-winning business writer and editor based in New York City. He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales..

Lead Generation Specialist

Posted by Jeff Molander on May 8, 2012 10:30:00 AM

Tags: Lead Generation, B2B Marketing, Guest Blogs, Social Media

2 Comments

Why Engagement Will Not Generate Leads (and what to do about it)

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to..

Measuring B2B Lead Gen Spend: Cost-Per-Lead Fallacy (3 of 3)

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..