PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews. Paul is a veteran technology journalist, author of several books, a consultant and speaker. He is a regular contributor to BtoB Magazine..

PowerViews with Trip Kucera: Best Practices & Surprising Trends

My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary..

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined..

Lead Generation Specialist

Posted by Jason Kort on Sep 12, 2011 7:58:00 AM

Tags: Guest Blogs, Social Media

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What I learned at Dreamforce 2011

Jason Kort is one of the forces behind Marketing Automation Times, a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional..

Lead Generation Specialist

Posted by Dan McDade on Sep 1, 2010 10:10:00 AM

Tags: Lead Generation, Demand Generation, Social Media

1 Comment

90% of B2C Brand Conversations Happen Offline. True for B2B, Too?

"According to a recent report by the Keller Faye Group, less than 10% of word-of-mouth conversations happen online."

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..