Lead Generation Specialist
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Best of PowerViews: Are You Tenacious About Sales Follow Up?

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot..

Lead Generation Specialist

Posted by Dan McDade on Oct 29, 2013 8:15:00 AM

Tags: B2B Sales, Sales Leads, PowerViews, Social Media

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PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So...how do they help people generate a higher response from clients and customers than many..

Lead Generation Specialist

Posted by Dan McDade on Oct 24, 2013 7:43:00 AM

Tags: Sales Training, PowerViews, Social Media

4 Comments

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. In a business-to-business world, the main..

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

We’re nearing the last quarter of 2013, and another year of sales will soon be behind us. An important question all sales and marketing departments should be asking themselves is how they can better communicate in..

Lead Generation Specialist

Posted by Dan McDade on Oct 1, 2013 9:08:00 AM

Tags: Marketing & Sales Alignment, Inbound Marketing, PowerViews

5 Comments

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social mediayou have to nurture the relationship. It doesn’t develop..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..