Lead Generation Specialist

Posted by Dan McDade on Jul 10, 2013 11:31:00 AM

Tags: Inbound Marketing, PowerViews, Social Media

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Power Opinions - Experts Select Top Three Social Media Tools

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was:

What are the top three social media tools..

Lead Generation Specialist

Posted by Dan McDade on Jul 9, 2013 7:42:00 AM

Tags: Sales Process, B2B Sales, Sales Training, PowerViews

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PowerViews with Lori Richardson: Small Sales Improvements Make a Profound Impact

Joining me today is Lori Richardson, Founder and CEO of Score More Sales. Lori is a thought leader on the sales growth front and works with technology brands worldwide. She has worked with known companies such as..

Lead Generation Specialist

Posted by Dan McDade on May 14, 2013 7:37:00 AM

Tags: B2B Marketing, Inside Sales, B2B Sales, PowerViews

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PowerViews with Michael Brenner: The Battle for Customer Attention

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and..

Lead Generation Specialist

Posted by Dan McDade on May 7, 2013 7:02:00 AM

Tags: B2B Marketing, Marketing Strategy, Lead Nurturing, PowerViews

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PowerViews with Tony Zambito: Buyer Predictability

My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better..

Lead Generation Specialist

Posted by Dan McDade on Apr 30, 2013 10:47:00 AM

Tags: B2B Marketing, Inbound Marketing, PowerViews, Social Media

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PowerViews with Jamie Turner: Mobile Marketing Leads the Way

I'm pleased to have as my guest today Jamie Turner, CEO and Founder of The 60 Second Marketer, an organization that provides tools, tips and tutorials on the newest techniques in marketing. He is a regular guest on..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..