Lead Generation Specialist

Posted by Dan McDade on Feb 3, 2015 8:30:00 AM

Tags: Marketing Strategy, PowerViews


Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show. In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers..

Lead Generation Specialist

Posted by Dan McDade on Apr 7, 2014 8:46:00 AM

Tags: Sales Process, Lead Nurturing, Increase Sales, Sales Leads, PowerViews


PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople. Jim, who is principal of a California-based sales and marketing consulting firm Sales..

Lead Generation Specialist

Posted by Dan McDade on Apr 2, 2014 8:32:00 AM

Tags: B2B Marketing, PowerViews


PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success

Everything you think you know about success is wrong, says my latest guest on PowerViews, Dan Waldschmidt, author of the new book Edgy Conversations: How Ordinary People Can Achieve Outrageous Success. Dan’s firm,..

Lead Generation Specialist

PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture

Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified..

Lead Generation Specialist

Posted by Dan McDade on Mar 13, 2014 7:48:00 AM

Tags: B2B Marketing, Inside Sales, B2B Sales, PowerViews, Outbound Marketing

1 Comment

Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you.

The interviews are..

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How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is..