Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear's staff and Sales Sphere features relevant blog articles from our digital circles about..
Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space. PointClear's staff and Sales Sphere features relevant blog articles from our digital circles about..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
“So, what do you want from Marketing?” I asked..
Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing.
As a foundation, I published three blogs in 2012 in which I outlined three critical elements that..
This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs.
Not all proverbs (or expressions or sayings) are well understood. Something else not well..
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.
In this..
Posted by Guest Blogger on Apr 4, 2013 10:58:00 AM
Tags: B2B Marketing, B2B Sales, Lead Qualification, Sales Sphere