Lead Generation Specialist
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Lead Generation Best Practices Part 4: Dedicate Qualifying Resources

As lead qualification and prospect development have never been as important as they are now, a question arises. Should the tasks of lead qualification and lead nurturing be assigned to marketing teams or sales..

Lead Generation Specialist
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Lead Generation Best Practices Part 1: Agree on Lead Definition

As simple as it sounds, agreement on the definition of a sales lead can be elusive.

Lead Generation Specialist
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Teleservices Business Process Outsourcing: Want to Go North or South?

Business process outsourcing of teleservices—lead generation, lead qualification and lead nurturing—generally goes in one of two directions: north or south.North is good. A best-practice teleservices firm closes the..

Lead Generation Specialist

Posted by Guest Blogger on Aug 27, 2010 2:27:00 PM

Tags: Lead Generation, Prospect Development, Lead Qualification

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Don't Thwart Your Lead Generation Efforts—Ask the Next Best Question

Post by guest blogger Carl Saxon, Business Development Associate, PointClear.

Lead Generation Specialist

Posted by Dan McDade on Jun 16, 2010 12:38:00 PM

Tags: Lead Generation, Lead Qualification, Lead Management, Marketing ROI

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Marketing Tip: If You Only Do One Thing, Qualify Your Leads

If you want to stir emotion in a marketing VP, bring up the subject of lead follow up. Few subjects can rile like that one. Leads that are discounted, not accepted or simply ignored can cause otherwise cool-headed..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..