As lead qualification and prospect development have never been as important as they are now, a question arises. Should the tasks of lead qualification and lead nurturing be assigned to marketing teams or sales..
As lead qualification and prospect development have never been as important as they are now, a question arises. Should the tasks of lead qualification and lead nurturing be assigned to marketing teams or sales..
As simple as it sounds, agreement on the definition of a sales lead can be elusive.
Business process outsourcing of teleservices—lead generation, lead qualification and lead nurturing—generally goes in one of two directions: north or south.North is good. A best-practice teleservices firm closes the..
Post by guest blogger Carl Saxon, Business Development Associate, PointClear.
If you want to stir emotion in a marketing VP, bring up the subject of lead follow up. Few subjects can rile like that one. Leads that are discounted, not accepted or simply ignored can cause otherwise cool-headed..
Posted by Dan McDade on Nov 30, 2010 11:00:00 AM
Tags: Lead Generation, Marketing Strategy, Prospect Development, Lead Qualification, Lead Management