Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale?
The answer is clear, and may surprise you. But first, let's take a look at some lead..
Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale?
The answer is clear, and may surprise you. But first, let's take a look at some lead..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
From a recent survey of new members to the Sales..
I recently published The Truth About Leads. Find out why.
Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series:
“Best practices are the processes, practices, and systems identified in public and private..
There is a counter-intuitive relationship between lead volume and sales performance.
Posted by Dan McDade on Jan 17, 2012 8:23:00 AM
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Nurturing, Lead Qualification