In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.
In this..
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.
In this..
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Management, Increase Sales, Cost Per Lead, Sales Leads, Marketing ROI
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues..
Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30..
This article has been selected for DeFinis Communications’ “Sales Coaching: Top Tips for Increased Productivity” Blog Carnival. You can enjoy even more posts from other exceptional bloggers at their website.
Sales..
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
It makes no difference if you wink or nod to a..
Posted by Dan McDade on May 1, 2012 8:22:00 AM
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Nurturing, Lead Qualification, Lead Management, Increase Sales, Cost Per Lead, Sales Leads, Marketing ROI