Lead Generation Specialist
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Teleservices Business Process Outsourcing: Want to Go North or South?

Business process outsourcing of teleservices—lead generation, lead qualification and lead nurturing—generally goes in one of two directions: north or south.North is good. A best-practice teleservices firm closes the..

Lead Generation Specialist
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Sales and Marketing Unite! Really.

We're pleased to have a new guest blogger with this post. Ginger Conlon is editorial director of 1to1 Media. She blogs at Think Customer.

Lead Generation Specialist

Posted by Dan McDade on Aug 13, 2010 11:34:00 AM

Tags: Lead Management, Increase Sales, Marketing ROI

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Uncovering Revenue Opportunities Hidden in Lead Management Processes

The difference between surviving and thriving in today’s competitive marketplace is often determined by finding untapped revenue sources in lead management processes.

Lead Generation Specialist

Posted by Dan McDade on Aug 5, 2010 9:47:00 AM

Tags: Lead Generation, Lead Management, Increase Sales, Marketing ROI

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Two Encouraging Lead Generation Trends in July 2010 Report

Two encouraging lead generation trends were reported in a July 16 blog by Barry Trailer, managing partner at CSO Insights, in which he announced the availability of CSO Insight’s 2010 Lead Generation Optimization Report..

Lead Generation Specialist

Posted by Dan McDade on May 4, 2010 10:30:00 AM

Tags: Increase Sales

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Increase Sales—Short Your Sales Force

I am a huge fan of Franklin Covey's work. I can't tell you how many times I have told myself to:

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..