Lead Generation Specialist

Posted by James Obermayer on Mar 26, 2013 7:14:00 AM

Tags: Lead Generation, B2B Marketing, Inbound Marketing, Guest Blogs

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Marketing Automation Software that Delivers the Most Data Wins!

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Software programs that explain the most data,..

Lead Generation Specialist

Posted by Dan McDade on Jan 31, 2013 8:07:00 AM

Tags: B2B Sales, Inbound Marketing, PowerViews, Cold Calling

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

Joining me today is Josiane Feigon, President of TeleSmart. TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. As publisher of TeleSmart’s “Trend Report,” Josiane has..

If You Follow the Lead Cow, You Will Step in the Mess That’s Left Behind

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

As we plan for the New Year, it’s time to stop..

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead..

PowerViews with Dave Munn: The Transformed Marketing Organization

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..