About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear..
About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear..
What’s a good lead rate? How much should a lead cost?
These are questions stirring in the minds of executives everywhere. (Just google them.) The problem is they’re not so easy to answer; few have found success; and..
Do you measure success on the basis of your cost per lead (CPL)?
If so, you might want to think again. Measuring success through CPL is a mistake for three reasons. First, you can’t create the same umbrella lead for..
Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing.
As a foundation, I published three blogs in 2012 in which I outlined three critical elements that..
The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..
Posted by Dan McDade on Jul 7, 2016 10:45:00 PM
Tags: Lead Generation, Lead Management, Cost Per Lead