Lead Generation Specialist

Posted by Karen Hayward on Aug 14, 2009 1:37:00 PM

Tags: Lead Generation, Cost Per Lead

1 Comment

Lead Generation—What I have learned... the hard way.

Post by guest blogger Karen Hayward, Executive Vice President & Chief Marketing Officer, CenterBeam.

Lead generation is a significantly more complicated and complex process given the technologies, automation and rising..

Lead Generation Specialist

Posted by Dan McDade on Jul 3, 2009 9:03:00 AM

Tags: Lead Generation, Marketing Strategy, Cost Per Lead

0 Comments

Truth #6—Best-in-class Prospect Development

Everybody, it seems, wants more high quality leads and this demand is driving marketing buyers toward solutions that just aren't working. Whether attracted to pay-for-performance (what I call pay for failure) or bait..
Lead Generation Specialist

Posted by Dan McDade on Jun 5, 2009 8:22:00 AM

Tags: Lead Generation, Cost Per Lead

3 Comments

Truth #3—Cost Per Lead Based Marketing Kills Companies

No doubt one of the biggest problems with marketing today is that more and more companies base lead generation buying decisions entirely on cost per lead. Companies of almost any size will spend thousands of dollars on..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is..