Lead Generation Specialist

Posted by Guest Blogger on Jul 11, 2013 7:03:00 AM

Tags: B2B Marketing, Marketing Strategy, Inbound Marketing, Social Media

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist
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All Real Salespeople Love Sales Leads (but there is a tiny caveat)

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

All real salespeople love sales leads and don’t..

Lead Generation Specialist

Posted by Martine Hunter on Jun 11, 2013 12:37:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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How B2B Marketing and Sales Alignment is Like a Relay Race

At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales..

Lead Generation Specialist

Posted by Carrie Surprenant on Jun 6, 2013 11:36:00 AM

Tags: Lead Generation, B2B Marketing, Inbound Marketing

1 Comment

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist
1 Comment

Good Reads for B2B Marketing - Respect Your Competition

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..