By Chris Tratar, vice president of product marketing, SAVO
I know what you are thinking. We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the..
By Chris Tratar, vice president of product marketing, SAVO
I know what you are thinking. We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the..
The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). CRM may..
In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If..
My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople. Jim, who is principal of a California-based sales and marketing consulting firm Sales..
Tags: Marketing & Sales Alignment, Sales Process, B2B Sales, Increase Sales, Sales Leads, PowerViews
Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified..
Posted by Chris Tratar on Jul 15, 2014 9:30:00 AM
Tags: Marketing & Sales Alignment, Sales Process