Lead Generation Specialist

Posted by Dan McDade on Feb 25, 2014 8:23:00 AM

Tags: Marketing Strategy, Lead Qualification, PowerMinute

1 Comment

How to Ensure Your Sales Appointments Aren't Just Appearances

In “Wampeters, Foma & Granfalloons”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today?

Lead Generation Specialist

Posted by James Obermayer on Jan 21, 2014 8:11:00 AM

Tags: Marketing & Sales Alignment, Marketing Strategy, Guest Blogs

2 Comments

Taking away a marketing manager’s excuses!

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). I listened to excuses about a series of initiatives we were undertaking...

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

Lead Generation Specialist

Posted by Dan McDade on Aug 28, 2013 10:53:00 AM

Tags: B2B Marketing, Marketing Strategy, PowerViews, Social Media

2 Comments

PowerViews with Nick Stein: The Role of Games in the Sales Office

Mobile and social technologies have radically changed the way people buy. Buyers are increasingly savvy and willing to shop around, and salespeople have to recognize how the landscape has changed and how the..

Lead Generation Specialist

Posted by Guest Blogger on Aug 22, 2013 7:31:00 AM

Tags: B2B Marketing, Marketing Strategy, Inbound Marketing

1 Comment

Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?

 

Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..