Lead Generation Specialist

Posted by Bob Thompson on Jun 10, 2014 9:00:00 AM

Tags: Marketing Strategy


How Speech Analytics Can Improve the Contact Center Experience

If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Perhaps you’ve wondered, what happens to those call recordings?


Lead Generation Specialist

Posted by James Obermayer on May 20, 2014 8:29:54 AM

Tags: B2B Marketing, Marketing Strategy, Guest Blogs


True Marketing Operations: It’s time.

My best right hand man in a large sales organization was the sales operations manager. I had 110 salespeople working for me worldwide, a company president who was hyper (to say the least), and board of directors who..

Lead Generation Specialist

Posted by Dan McDade on Apr 17, 2014 8:12:00 AM

Tags: Marketing Strategy, Inbound Marketing


5 Sales & Marketing Thought Leaders Weigh In on Inbound Marketing

In January I wrote the blog: How to Diagnose if Inbounditis is Killing Your Sales Pipeline, which was published by DemandGen Report. In the article I assert:

"A healthy, driven inbound marketing department is great,..

Lead Generation Specialist

Posted by Christopher Hosford on Mar 6, 2014 8:21:00 AM

Tags: Marketing Strategy, Guest Blogs, Social Media

1 Comment

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

By Christopher Hosford, editor-in-chief, HosfordGroup LLC

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and..

Lead Generation Specialist

Posted by Ruth P. Stevens on Feb 27, 2014 8:09:00 AM

Tags: Marketing Strategy, Inbound Marketing, Guest Blogs


Marketing Automation is Not Marketing Strategy

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..