Lead Generation Specialist

Posted by Dan McDade on Jan 13, 2015 9:37:04 AM

Tags: Marketing Strategy, Inbound Marketing

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Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Ardath Albee’s new book Digital Relevance: Developing Marketing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past..

Lead Generation Specialist

Posted by James Obermayer on Nov 6, 2014 10:00:00 AM

Tags: Lead Generation, Marketing Strategy, Lead Qualification

1 Comment

Your Marketing Team Isn't As Good As They Think - Just Ask Sales

“If we're going to win the pennant, we've got to start thinking we're not as good as we think we are.” —Casey Stengel*

Yes, it was one of Casey Stengel’s best thoughts. How often do we think we are good enough, or..

Lead Generation Specialist

Posted by James Obermayer on Sep 23, 2014 9:21:46 AM

Tags: B2B Marketing, Marketing Strategy

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“Guruji, who was I in my last incarnation?” Sri Ramana Maharshi answered, “Who wants to know?”

A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation? Are you a marketing manager who..

Lead Generation Specialist

Posted by James Obermayer on Sep 9, 2014 8:30:00 AM

Tags: B2B Marketing, Marketing Strategy

0 Comments

7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)

Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. We can agree that without marketing (the..

Lead Generation Specialist

Posted by Christopher Hosford on Jul 8, 2014 9:30:00 AM

Tags: B2B Marketing, Marketing Strategy

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Marketing and Old Cameras: An Exercise in Composition

Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Sales Suffer When You Pick Bad Times to Contact Prospects

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation..