Ardath Albee’s new book Digital Relevance: Developing Marketing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past..
Ardath Albee’s new book Digital Relevance: Developing Marketing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past..
Posted by James Obermayer on Nov 6, 2014 10:00:00 AM
Tags: Lead Generation, Marketing Strategy, Lead Qualification
Yes, it was one of Casey Stengel’s best thoughts. How often do we think we are good enough, or..
Posted by James Obermayer on Sep 23, 2014 9:21:46 AM
Tags: B2B Marketing, Marketing Strategy
A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation? Are you a marketing manager who..
Posted by James Obermayer on Sep 9, 2014 8:30:00 AM
Tags: B2B Marketing, Marketing Strategy
Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. We can agree that without marketing (the..
Posted by Christopher Hosford on Jul 8, 2014 9:30:00 AM
Tags: B2B Marketing, Marketing Strategy
Recently I bought an antique camera on eBay. I don’t know why, maybe just a desire to recapture something from my youth. Or perhaps to find craft in a world largely absent of it. Anyway, when it came in the mail I..
Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on Jan 13, 2015 9:37:04 AM
Tags: Marketing Strategy, Inbound Marketing