PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic, where he shares B2B content with an edge. Craig..

Lead Generation Specialist
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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Today's guest is Tim Riesterer of Corporate Visions. Tim is responsible for strategic direction at Corporate Visions including thought leadership, positioning, and product development.

Tim has more than 20 years..

Lead Generation Specialist
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SiriusDecisions Summit 2012 Recap: Alignment Key to Revenue & Profit Growth

This year's SiriusDecisions Summit was attended by over 1,100 executives and had to be their most successful event yet. While there, I heard that they plan for 1,500 attendees next year. Wow!

Lead Generation Specialist

Posted by Dan McDade on Mar 1, 2012 6:23:00 AM

Tags: Demand Generation, Lead Management, Sales Leads

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Demand Generation Strategies & Lead Management Processes First

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group

Lead Generation Specialist

Posted by James Obermayer on May 16, 2011 10:05:00 AM

Tags: Lead Generation, Demand Generation, Increase Sales

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The Science of Creating Demand, Upon Demand, When Demand is Needed

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Not everyone can do it. Not everyone has the..

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..