As companies generate sales leads from marketing initiatives like webinars, tradeshows, landing pages, website downloads and social media, a symptom of success is that marketing databases grow by hundreds and thousands..
As companies generate sales leads from marketing initiatives like webinars, tradeshows, landing pages, website downloads and social media, a symptom of success is that marketing databases grow by hundreds and thousands..
Lead generation best practices are universally desirable, but, too often, elusive.
"According to a recent report by the Keller Faye Group, less than 10% of word-of-mouth conversations happen online."
An interesting post by Chris Koch introduces a phase to precede the four traditional buying process stages of business-to-business marketing and sales …
I discussed outbound vs. inbound demand generation and prospect development in an earlier blog and identified three areas where building outbound relationships is critical: connecting with executives who don't embrace..
Posted by Dan McDade on Nov 9, 2010 12:00:00 PM
Tags: Lead Generation, Demand Generation, Market Segmentation