PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople..

Lead Generation Specialist

Posted by Jonathon Farrington on Oct 23, 2012 7:03:00 AM

Tags: Inside Sales, Sales Process, B2B Sales, Guest Blogs

2 Comments

The Rush to Get Inside

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales..

Lead Generation Specialist

Posted by James Obermayer on Oct 16, 2012 8:12:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales, Guest Blogs

4 Comments

Marketing’s Wish List to the Sales Department

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

"So what do you want from your salespeople?” I..

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead..

Lead Generation Specialist

Posted by Dan McDade on Oct 9, 2012 8:48:00 AM

Tags: Lead Generation, B2B Sales, Lead Nurturing, Lead Qualification, Cost Per Lead

3 Comments

The Dangers of Using Cost per Lead as a Metric to Measure Marketing

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing.

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..