Lead Generation Specialist

Posted by James Obermayer on Apr 17, 2012 10:27:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales

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Is Lead Generation Slipping Away From Marketing?

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

I know what you’re thinking, you’re saying to..

PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined..

Lead Generation Specialist

Posted by James Obermayer on Mar 13, 2012 8:41:00 AM

Tags: B2B Marketing, Marketing ROI, Guest Blogs

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Don't Worry About Biting Off More Than You Can Chew. Your Mouth is Probably a Whole Lot Bigger Than You Think.

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

When it comes to measuring marketing’s ROI most..

Lead Generation Specialist
1 Comment

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers,..

Lead Generation Specialist

Posted by James Obermayer on Feb 28, 2012 6:49:00 AM

Tags: B2B Marketing, Lead Management, Marketing ROI, Guest Blogs

1 Comment

Confidence is the Feeling You Have Before You Understand the Situation

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

There are many marketing managers blithely..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..