Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, available on Amazon and in..
Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, available on Amazon and in..
When qualifying and nurturing sales leads, the lead farmer (prospect development professional) has a challenging job. The starting point in lead management is usually an inquiry consisting of a name, title, a company,..
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Nurturing, Lead Qualification
Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale?
The answer is clear, and may surprise you. But first, let's take a look at some lead..
Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Best sales lead management practices continually show that reps need..
Posted by Jason Falls on Jan 24, 2012 8:07:00 AM
Tags: B2B Marketing, Guest Blogs