- Cold calling is dead.
- 57 – 90% of the buying process is complete before a sales rep needs to get involved.
- Marketing and sales are aligned
Do you agree these are lies?
Do you agree these are lies?
As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade..
The sales reps at most B2B organizations have two choices: 1) Spend their time culling through leads that experience has shown are overwhelmingly raw, unfiltered, and unqualified. 2) Or, dismiss them outright.
There is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.:
“In 2003, Bev Burgess, SVP ITSMA Europe, was the host of a get-together..
While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing..
Posted by Dan McDade on Sep 9, 2016 7:35:00 AM
Tags: B2B Sales, Cold Calling