The biggest disconnect between marketing and sales is the hand-off of marketing qualified leads (MQL’s) to sales and the acceptance of those leads (SAL’s) by sales. Unfortunately, the baton gets dropped more frequently..
The biggest disconnect between marketing and sales is the hand-off of marketing qualified leads (MQL’s) to sales and the acceptance of those leads (SAL’s) by sales. Unfortunately, the baton gets dropped more frequently..
Pipeliner’s John Golden hosted me on #SalesChats recently and the topic was prospecting. John asked two questions:
When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over? Yes! You can save a lot of..
The Three “Lies” That Plague B2B Businesses Today Are:
Do you agree these..
Do you agree these are lies?
Posted by Dan McDade on Oct 10, 2016 12:01:13 PM
Tags: B2B Marketing, B2B Sales, Sales Leads