Lead Generation Specialist

Posted by Dan McDade on Apr 28, 2017 12:06:55 PM

Tags: Lead Generation, B2B Sales, Increase Sales, Sales Leads

2 Comments

Marketers: Are You Preparing to Take the Summer Off?

An embolism is a blockage caused by one or more bubbles of air in the circulatory system. These bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure.

Desperate and Fearful: Need Pipeline – Want Sales Lead Generation

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. You can read the blog here.

Lead Generation Specialist

Posted by Dan McDade on Feb 2, 2017 11:34:09 AM

Tags: Marketing & Sales Alignment, Sales Leads

1 Comment

How to Establish a Meaningful Lead Definition

Walk out of your office and ask the first three marketers and the first three sales executives you encounter one question:

What constitutes a lead?

I suspect that you will get 6 almost entirely different answers to..

Lead Generation Specialist

Posted by Dan McDade on Dec 1, 2016 4:35:00 PM

Tags: B2B Sales, Sales Leads

0 Comments

The Flavors That "Sales Ready" Leads Come In

(Cartoon courtesy to Kenny Madden)

I once worked with the then SVP, Marketing of a large public company who was frustrated with sales. Big surprise. At one point he got so angry that he offered sales management the..

Lead Generation Specialist

Posted by Dan McDade on Nov 29, 2016 7:50:00 AM

Tags: Lead Generation, Sales Leads

0 Comments

Dear CEO: The Era of Accountability Starts in 2017

(Photo Courtesy of Kenny Madden)

This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. I just love the simplicity of it; not to mention that it absolutely captures what is wrong with..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..