The biggest disconnect between marketing and sales is the hand-off of marketing qualified leads (MQL’s) to sales and the acceptance of those leads (SAL’s) by sales. Unfortunately, the baton gets dropped more frequently..
The biggest disconnect between marketing and sales is the hand-off of marketing qualified leads (MQL’s) to sales and the acceptance of those leads (SAL’s) by sales. Unfortunately, the baton gets dropped more frequently..
Your sales team likes nothing better than getting leads with a high probability of closing soon. So much so that many reps often ignore every..
I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted:
"What is the minimum acceptable close rate for leads provided to sales in a..
Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team.
Sales lead management is a tough subject to truly get your arms around...
Even the most ambitious and efficient companies with highly competitive offerings, like GE or Boeing, don’t close 100% of their deals. These companies have a very high demand for their products and services, but they..
Posted by Dan McDade on Oct 10, 2016 12:01:13 PM
Tags: B2B Marketing, B2B Sales, Sales Leads