How many times have you lost a piece of business because the buyer didn’t know who you were?
Probably more often than you’d like. Few companies have the sales and marketing resources to adequately cover their markets...
How many times have you lost a piece of business because the buyer didn’t know who you were?
Probably more often than you’d like. Few companies have the sales and marketing resources to adequately cover their markets...
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, Prospect Development, Lead Management
I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided.
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary.
Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a..
Results multiply when lead nurturing strategies multiply. Successfully engaging prospects depends on a mix of tactics to maintain positive awareness of your offering until it’s time to buy. The resources and..
Posted by Dan McDade on May 12, 2011 10:12:00 AM
Tags: Marketing Strategy, Prospect Development