How many times have you lost a piece of business because the buyer didn’t know who you were?
Probably more often than you’d like. Few companies have the sales and marketing resources to adequately cover their markets...
How many times have you lost a piece of business because the buyer didn’t know who you were?
Probably more often than you’d like. Few companies have the sales and marketing resources to adequately cover their markets...
Posted by Dan McDade on Apr 25, 2011 9:37:00 AM
Tags: Lead Generation, B2B Marketing, Marketing & Sales Alignment, Prospect Development, Lead Management
I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided.
Posted by Dan McDade on Mar 31, 2011 9:45:00 AM
Tags: Lead Generation, Inside Sales, Prospect Development, Lead Management
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary.
Posted by Dan McDade on Dec 14, 2010 12:00:00 PM
Tags: Lead Generation, B2B Sales, Prospect Development, Cost Per Lead, Marketing ROI
Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a..
Posted by Dan McDade on Dec 7, 2010 11:02:00 AM
Tags: Lead Generation, Marketing Strategy, Prospect Development, Lead Nurturing, Lead Management
Results multiply when lead nurturing strategies multiply. Successfully engaging prospects depends on a mix of tactics to maintain positive awareness of your offering until it’s time to buy. The resources and..
Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..
I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..
Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..
Learn what it takes to effectively generate leads in this complex environment. Healthcare solution providers that recognize what's required for lead generation success get better market coverage, improved industry intelligence and more sales opportunities.
Posted by Dan McDade on May 12, 2011 10:12:00 AM
Tags: Marketing Strategy, Prospect Development