Lead Generation Specialist
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6 Best Practices for Following Up on Webinar Attendees & Registrants

Note: This article was written in 2010, and while it may be outdated in some aspects, we think the underlying concepts hold true.

OK … your webinar came off without a hitch, and you’re experiencing a sense of relief...

Lead Generation Specialist

Posted by Guest Blogger on Jul 1, 2010 1:07:00 PM

Tags: Lead Generation, Prospect Development

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Sales Prospect vs. Sales Suspect—Always Be Qualifying

Post by guest blogger Carl Saxon, Business Development Associate, PointClear.

You are going through your normal day and it happens, somebody actually wants to hear what you have to talk about, so you begin to go through..

Lead Generation Specialist
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Why Sales 2.0 Can Only Enable—And Never Replace—Sales 1.0

I discussed outbound vs. inbound demand generation and prospect development in an earlier blog and identified three areas where building outbound relationships is critical: connecting with executives who don't embrace..

Lead Generation Specialist

Posted by Dan McDade on Jun 10, 2010 12:28:00 PM

Tags: Lead Generation, Prospect Development

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Lead Generation 2.0: Part 3, The Sales Lead Paradox: Less Is More

There is a counter-intuitive relationship between lead volume and sales performance.

Lead Generation Specialist

Posted by Dan McDade on Jun 8, 2010 8:39:00 AM

Tags: Lead Generation, Prospect Development, Inbound Marketing, Cost Per Lead

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Lead Generation 2.0: Part 2, Comparing Cost-Per-Lead Apples & Oranges

I continue to marvel at the high number of companies that only use cost per lead as a basis for lead generation buying decisions.

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..