PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

My guest today is Bob Thompson. Bob is the founder, president, and CEO of CustomerThink.com. Bob has three decades of experience in sales, technical support, consulting, research, and online community development...

PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

My guest today is Jill Konrath. Jill is an internationally recognized expert who is known for her fresh sales strategies and game changing approaches. She is author of SNAP Selling and Selling to Big Companies. Jill's..

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic, where he shares B2B content with an edge. Craig..

Lead Generation Specialist
1 Comment

PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Today's guest is Tim Riesterer of Corporate Visions. Tim is responsible for strategic direction at Corporate Visions including thought leadership, positioning, and product development.

Tim has more than 20 years..

PowerViews with David Brock: Thoughtfulness, Sharp Focus & Sharp Execution

Joining me today is Dave Brock of Partners in Excellence. Dave's firm works with clients in many verticals including technology industries, industrial products, financial and professional services, consumer products,..

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
Get the Calculator

filter blog posts

  • Search

Top 5 posts

How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

"Marketing is too important to be left to marketers."

This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood...

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..