Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course!
Multi-touch, multi-media and multi-cycle processes multiply results. Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply.
A wise person once asked: How many return calls do you get when you don’t leave a voicemail?
Watch the video and note the advice below regarding how to leave a voicemail:
A quality voicemail will never hurt you. You have dialed the telephone and gotten voicemail – why not take an extra 25 seconds and leave your prospect a quality message? Here are some tips on leaving quality messages:
- Keep it simple. How will the prospect benefit from calling you back?
- Don’t be tricky. Messages like: “It is important that you call me back immediately” will fail. Best case you get a call back that turns into an angry prospect because of your approach.
- Speak slowly and clearly. Leave your telephone number twice. Both times state your number slowly enough that the prospect can write it down.
- Use a series (three) of carefully scripted voicemails followed by emails that build on each other. Each in the series should be related, but different.
- Be persistent. People are busy, but if you have a quality message you will get your share of call backs.
- Use their first name in the voicemail – twice!
- Create interest fast. Your message is not about you; it is about them. What challenge or pain are they likely to be dealing with that you have helped a similar company solve?
- Don’t over-invest. 35 – 45% of targets will not respond to your first cycle of contacts. However, don’t give up! You will reach most of them in the second and third cycle of contact – and they will then be even better prospects.
It makes sense to leave voicemails. Start working on better, more effective voicemails and test, test, test. Watch the 60-second video and comment!