What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

Posted by Dan McDade

Find me on:
on Apr 14, 2015 8:30:00 AM

Lead Generation Featured Image

PowerViews LIVE | Thought Leadership Matters

On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. It was a great opportunity to go behind the scenes with two tried-and-true opinion leaders and benefit from their wealth of knowledge and experience. Here are some of the key points and quotes from our conversation:

  • “Never try to be a thought leader. There is no value in that. Instead, try to add value.” — Chris Brogan.

  • Thought leaders share their “secret sauce.” You can’t be a thought leader unless you’re giving away your content.

  • Don’t be afraid to fail. Thought leaders leverage failure and make it work to their advantage.

  • Share the good, bad and the ugly! Be transparent. Those who only share the good are perceived as untrustworthy.

  • Change the perception of HOW we market and communicate. We don’t have to lie, cheat, or distort the truth to win.

We enjoyed a rich conversation delving deeper into these topics, as well as more practical issues such as time investment and “thought leadership by walking around”— the concept of building leadership internally before extending it outwardly.

These are just the highlights. Don’t miss the chance to get the full scoop. Watch the webinar here!



Tell us what you think!

Topics: Marketing & Sales Alignment, PowerViews

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
Get the Calculator

filter blog posts

  • Search

Top 5 posts

How Much Leads Cost


I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is the Minimum Acceptable Close Rate on Sales Leads?


I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..