Lead Generation Specialist
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'Gold Calling' Is Alive and Well

More musings on the premature death knell for outbound sales

S. Anthony Iannarino wrote in a blog that “All generalizations are lies.” One of the biggest and most damaging is that cold calling is dead.

One article..

Lead Generation Specialist
3 Comments

Successful Lead Generation - One Size Does Not Fit All

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine..

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead..

PowerViews with Dave Munn: The Transformed Marketing Organization

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom..

PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

My guest today is Bob Thompson. Bob is the founder, president, and CEO of CustomerThink.com. Bob has three decades of experience in sales, technical support, consulting, research, and online community development...

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How Much Leads Cost

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

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It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

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I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

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