PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic, where he shares B2B content with an edge. Craig..

Lead Generation Specialist

Posted by Dan McDade on Aug 29, 2012 12:25:00 PM

Tags: Marketing Strategy

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#B2BSummit Day One from Orlando – Five Marketing Truths from Flint McGlaughlin

Dr. Flint McGlaughlin, Managing Director and CEO of MECLABS, opened the B2B Summit yesterday with an hour and a half of rapid fire marketing “truths.” Here are the top five:

Lead Generation Specialist

Posted by Dan McDade on Aug 28, 2012 8:44:00 AM

Tags: Marketing Strategy

0 Comments

MarketingSherpa #BtoBSummit: Isaac Misses Orlando – Our thoughts and prayers for New Orleans

Woke up in Gainesville, FL yesterday morning and headed out into light showers that ultimately approached tropical storm intensity before arriving in Orlando to heavy clouds but little rain. Prior to leaving..

Lead Generation Specialist
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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

Today's guest is Tim Riesterer of Corporate Visions. Tim is responsible for strategic direction at Corporate Visions including thought leadership, positioning, and product development.

Tim has more than 20 years..

Lead Generation Specialist

Posted by James Obermayer on Aug 21, 2012 7:33:00 AM

Tags: Sales Process, Marketing Strategy, Lead Management, Guest Blogs

4 Comments

Avoiding Cascading Zipper Failures between Marketing and Sales

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

A cascading failure is a failure in a system of..

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Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..