How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing..
How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing..
Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the first of a 9 part blog series.
This is Part Two of a two-part blog (read part 1 here) about how to improve accuracy in lead/revenue projections in organizations with a complex sales process:
This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections.
Someone once told me that CEOs don’t care about leads. They only care about revenue. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up...
Posted by Dan McDade on May 13, 2016 8:30:00 AM
Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales