Lead Generation Specialist

Posted by Dan McDade on Jun 2, 2016 11:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

0 Comments

Lead Nurturing: Triple Your Marketing Return

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing..

Lead Generation Specialist

Posted by Dan McDade on May 26, 2016 10:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

0 Comments

Put A Judicial Branch In Place to Eliminate Wasted Leads

 

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing..

Lead Generation Specialist

Posted by Dan McDade on May 24, 2016 8:45:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

0 Comments

How Much Do Your Leads Cost?

Understand the price you are paying for your leads and then optimize.

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the..

Lead Generation Specialist

Posted by Dan McDade on May 20, 2016 12:00:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

2 Comments

Marketing Needs to Put Skin in the Game

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and..

Lead Generation Specialist

Posted by Dan McDade on May 18, 2016 10:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

0 Comments

An Allbound Marketing Approach Closes Your Revenue Gaps

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and..

Revenue - Inbound - Nurturing = The GAP. We guarantee you'll be surprised by your actual metrics. Try our Lead Revenue Calculator
Get the Calculator

filter blog posts

  • Search

Top 5 posts

How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

How many leads must you create to achieve sales forecasts?

To make your forecast for the new year, look at sales for the coming year in terms of units. 

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..