Lead Generation Specialist

Posted by Dan McDade on Jun 2, 2016 11:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Lead Nurturing: Triple Your Marketing Return

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing..

Lead Generation Specialist

Posted by Dan McDade on May 26, 2016 10:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Put A Judicial Branch In Place to Eliminate Wasted Leads

 

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing..

Lead Generation Specialist

Posted by Dan McDade on May 24, 2016 8:45:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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How Much Do Your Leads Cost?

Understand the price you are paying for your leads and then optimize.

Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the..

Lead Generation Specialist

Posted by Dan McDade on May 20, 2016 12:00:00 PM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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Marketing Needs to Put Skin in the Game

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and..

Lead Generation Specialist

Posted by Dan McDade on May 18, 2016 10:00:00 AM

Tags: B2B Marketing, Marketing & Sales Alignment, B2B Sales

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An Allbound Marketing Approach Closes Your Revenue Gaps

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and..

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How Much Leads Cost

 

I review a lot of content on this topic and am amazed at what I find written about lead cost. For example:

What Percent of Leads Should Sales Close?

The answer to this question is a lot more complicated than it looks. There are many factors that impact the percent of leads..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

What is the Minimum Acceptable Close Rate on Sales Leads?

 

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the..