Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.
Should marketing and sales agree on the definition of a lead? They should, but mostly don’t.
The Three “Lies” That Plague B2B Businesses Today Are:
Do you agree these..
Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team.
Sales lead management is a tough subject to truly get your arms around...
Develop a guide for sales on "What is a Lead and How to Follow-up on One" is the last of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO's role in eliminating..
Posted by Dan McDade on Dec 14, 2016 2:05:00 PM
Tags: Marketing & Sales Alignment, Account-Based Marketing