Posted by Martine Hunter on May 9, 2013 8:35:00 AM
Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.
Mobile-optimized landing pages are essential to taking advantage of the trend toward fewer desktops and more smartphones and tablets, Abraham Nord writes. B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. Via Marketing Land
Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer's research, according to Jasmine Sandler. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Via ClickZ
The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via ComputerWorld
Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Via eMarketer
History and context can make an e-mail more like a conversation, says Donald Parsons, Amazon's global e-mail director. That means showing some appreciation and acknowledgement of past interactions, and not straying away from the customer's area of interest. Via MediaPost Communications/Online Media DailyDo you have a resource from your sphere to share? Let us know in the comment section.
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