As simple as it sounds, agreement on the definition of a sales lead can be elusive.
As simple as it sounds, agreement on the definition of a sales lead can be elusive.
Lead generation best practices are universally desirable, but, too often, elusive.
Core sales and marketing processes—lead generation, lead qualification, lead nurturing and ROI measurement—combine under the general heading, “lead management.”
According to Pardot’s entertaining co-founder and COO, Adam Blitzer, Pardot is a popular word in Latvia; and he says his using it for social media research brings in all sorts of interesting Latvian hits. He blamed..
Business process outsourcing of teleservices—lead generation, lead qualification and lead nurturing—generally goes in one of two directions: north or south.North is good. A best-practice teleservices firm closes the..
Posted by Dan McDade on Nov 2, 2010 8:16:00 AM
Tags: Lead Generation, B2B Sales, Prospect Development, Lead Qualification, Lead Management