James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
Formula to Predict Inquiries Needed to Make Quota
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.
Formula to Predict Inquiries Needed to Make Quota
Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to..
The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a..
In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization.
In this..
Tags: Lead Generation, B2B Marketing, Marketing Strategy, B2B Sales, Lead Management, Increase Sales, Cost Per Lead, Sales Leads, Marketing ROI
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues..
Posted by James Obermayer on May 15, 2012 6:03:00 AM
Tags: Lead Generation, B2B Marketing, B2B Sales, Lead Management, Guest Blogs