B2B Lead Generation: The Best of PowerViews

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future..

Lead Generation Specialist

Posted by Dan McDade on Sep 26, 2012 11:12:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales, Lead Management

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Learn the Truth About Leads

Last week I had the privilege of taking part in the Bright TALK Customer Insight Summit. It was an online event consisting of 11 webinars discussing best practices in social CRM, email, mobile marketing, SEO and web..

Lead Generation Specialist

Posted by James Obermayer on Sep 25, 2012 7:29:00 AM

Tags: Lead Generation, B2B Marketing, B2B Sales, Guest Blogs

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Are You Planning for Lead Generation for 2013?

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

“Of course,” you say. “We create a marketing..

Lead Generation Specialist

Posted by Dan McDade on Sep 18, 2012 7:53:00 AM

Tags: Lead Generation, Sales Leads

2 Comments

Sales Leads: Don’t Look a Gift Horse in the Mouth

This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs.

The phrase, "don’t look a gift horse in the mouth” originates in St. Jerome’s commentary (400 AD) on..

Lead Generation Specialist

Posted by Dan McDade on Sep 11, 2012 7:45:00 AM

Tags: Lead Generation, Lead Nurturing

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Lead Generation: A Watched Pot Never Boils

This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs.

The phrase, "A watched pot never boils" contains a warning against giving in to impatience; it'll do you no..

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You Can’t Put in What God Left Out … and Other Important Things Learned in Business and Life

Jim Obermayer is the founder of the Sales Lead Management Association, and host of the Funnel Radio Channel. Jim recently..

Why Don’t Companies Want to Talk to Anyone?

It’s truly strange when companies enter the stealth mode. They hide phone numbers, dial-by-name directories, and employee names,..

What Should the Sales Close Rate Be?

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads..

Gold Calling vs. Cold Calling

I've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a..

Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius..