Last week I had the privilege of taking part in the Bright TALK Customer Insight Summit. It was an online event consisting of 11 webinars discussing best practices in social CRM, email, mobile marketing, SEO and web 2.0 approaches, all with examples on how to best utilize customer insight. (the sessions are still available on demand)

My session, “The Truth About Leads”, addressed the fact that lead generation is a basic business process that is broken in most companies. This 45 minute webinar covers topics that will help you fix what is broken, including the following:

1. The most common problems that confront sales and marketing organizations in the process of lead generation, qualification and prospect nurturing
2. The causes of these problems
3. The cost of not addressing the problems
4. Most importantly, actions you can take to correct the broken lead generation process

Included in this webinar are links to three articles every sales and marketing executive should read:

Point C: From Chaos to Kickass – three steps to align sales and marketing
The Power of Market Segmentation
Why Your Sales Force Needs Fewer Leads

By Dan McDade